All done!

First of all, I hold my hand up, my attempt at maintaing this blog has been somewhat lacklustre and fair weather, but I hope to contribute more from now on. Rob, Robin and myself hope to add interesting glimpses as to what we are doing in our professional lives, but also to continue writing about the things that we feel passionate about.

The next post will probably be filled with glorious graduation photos, and further details as to what we are planning with this blog for the future as we go our separate professional ways...BUT for now, lets enjoy the football. COME ON ENGLAND! :-)

web logging

I think blogging is brilliant. When I first started blogging I was trying to figure out exactly what I was meant to write about. This was my problem, because true blogging isn’t supposed to involve too much thinking, because it’s just a “weblog” about something you feel the need to express, rather spontaneously. But I did have a real problem when I started blogging for my company, as this is very different from having a personal blog.

When you are writing a blog for your company everything changes. All of a sudden you start to question your thoughts and opinions to make sure that they are aligned to the company. This is necessary to some extent, especially when customers are reading your stuff, but it still takes away the beauty of blogging.

Many corporate blogs aren’t really blogs but just newsletters, emails, adverts in a different format. But on the flip side there are some brilliant corporate blogs out there as well. The best ones are honest and open but more importantly the blogger has passion and enthusiasm for what he is talking about.